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After recording nearly 300 podcast episodes, a trend emerged that explained something I’ve been struggling with.

How have I invested more in the TWO YEARS out of my day job than I did any year in it??

It hit me. It’s so clear and simple that it’s ridiculous…

I LOVE my day job!

In my W2 career, I made a bunch of money. I was a highly paid executive with a total comp package topping $400,000 annually.

But because it was not fulfilling, I dedicated a significant portion of my income to ‘numbing agents’.
- Drinks after work with co-workers
- Vacations and getaways
- Pizza for lunch (with a cookie after)
- Home additions and improvement projects
- Expensive cars

Let alone the time I wasted with Netflix, drinking my sorrows away, eating terrible food every night.

At my day job, I got paid what I got paid. So wasting time away didn’t get me paid any less, so why not? As long as I can escape my work reality.

And I LIKED my job! That’s the problem!

‘Like’ is no longer acceptable for any major part of my life. In fact, I never accepted ‘like’ in any other area of my life where I spend significant time.
- I don’t ‘like’ my wife and kids
- I don’t ‘like’ my vacations or adventures
- I don’t ‘like’ my hobbies
- I don’t ‘like’ a good night's sleep

I love all of those things! So why would I accept ‘liking’ 40+ hours of my waking hours? The time I’m not with those people and things I love?

When I left my job, I fell in LOVE with what I do. Tribe of Millionaires podcast, Emerge, my role in Quantum.

So less of my income was devoted to numbing. And more of my time became dollar productive!

That shift created capital with which to invest passively.

Even before I quit my job, I was trending this way. Because my current reality was my side hustle, I derived satisfaction and a desire for more.

You want to increase your passive income? Make your vertical income fulfilling - something you LOVE!